The Township of Clearview is a welcoming place for residents and visitors alike, with a beautiful rural backdrop and array of services and amenities. Growing interest in the area as a place to lay down roots, and as an all-seasons recreational destination, meant the time was right for the Township to refresh its online presence. With just over 15,000 permanent residents, many visitors, and a host of local businesses, our municipal website redesign needed to ensure this essential touchpoint was accessible and easy-to-use while showcasing all the region has to offer.
"The entire team at Upanup was absolutely amazing. Very professional and impressive attention to detail right from the very start of the project and down to the last detail... very well planned and executed. I felt that the timeline was perfect for a manageable workflow. It was the best process for a rather large project."
Communications & Marketing Coordinator, Township of Clearview
The Township emphasized the need to create a digital presence that allows citizens with varying levels of ability to easily engage with information and features on its site, avoiding the burden that inaccessible design can place on certain users. For this project, we were excited to leverage our experience creating government and education websites and services, including the implementation of solutions tailored to meet Web Content Accessibility Guidelines (WCAG) standards, to provide the Township with a new platform that is eye-catching, easy to navigate and user-friendly.
As we started the early stages of this website redesign, we knew that we would achieve the best results for the Township by approaching accessibility as something to enhance the experiences of all users—not just those who may have challenges browsing a conventional or WCAG non-compliant site. Embracing accessibility best practices as part of our brand strategy and design direction, we worked with the Township to ensure compatibility with specific accessibility tools without compromising design and structure.
The new Township of Clearview website, and accompanying Discover Clearview property, demonstrates the municipality's commitment to providing the best experience and service possible to its residents and visitors. The redesigned site offers intuitive navigation, improved access to essential information and common tasks, and a live events' calendar—all in a compelling, visually pleasing design that highlights Clearview's character and landscape. The result is a resource that Township employees can easily maintain, while offering a rich, seamless experience for all their website visitors.