Meningitis Foundation Canada

MFC was looking into refreshing and upgrading its website to provide users with a more engaging experience as well as help educate users and increase public awareness through powerful stories. MFC raised various pain points with its old site, including:

• A lack of engaging content and design
• Page content laid out in a way that made it difficult for users to find information
• Site architecture that was not optimized, leading to users becoming frustrated and abandoning their tasks

Additionally, memoriam stories and survivor stories are an important aspect of MFC's website and had to be incorporated in a way that is visually appealing and accessible while conveying a personal sentiment. The stories were to be a place where families affected by meningitis could come and find a community to help them in their time of grief.

See the old website design below on the left and the new website on the right. 

Before and After:

To ensure that key information is prominently displayed in an engaging manner across all devices, Upanup collaborated with MFC to design and develop a clean, calming, and streamlined website. The new website has clear and uncluttered navigation, driving users to take action and explore more content.

Understanding that a significant amount of the website traffic comes from mobile users and the importance of accessibility, our team of content strategists, designers, and developers carefully considered and crafted how the website content will display on various screen sizes, considering text sizes, colours and images to create an optimal mobile experience.

We also conducted quality control testing on common browsers and mobile, tablet, and desktop devices to ensure compatibility and fast loading speeds. The project team took a mobile-first approach to ensure users would leave the site satisfied with a cohesive user experience, regardless of what devices they use.

Our content strategists created a content strategy to ensure consistency throughout the project and website. We also worked with the MFC team to edit existing content and write new content to meet the needs and expectations of their audience. This content incorporates different visualizations of statistics and meaningful messages and quotes throughout the stories to engage users.

MFC’s new website offers a smooth, consistent user experience with fast loading speeds on desktop, tablet, and mobile. The site's bounce rate dropped 20% in the months after launch which indicates users are spending more time on pages and are clicking on available links. 

With well-defined navigation and an intuitive interface, the new website makes it easier to access information and acts as a trusted resource for families, survivors, people affected by meningitis, and government bodies. With improved user engagement and mobile responsiveness, MFC's website continues to convey powerful stories, educate users on the continuing struggle against meningitis, and generate donations to support those affected and spread awareness. Donations can easily be made online through Zeffy, a fundraising platform for non-profits. 

Visit meningitis.ca to learn more and explore MFC's new website.