To help position the community and make the new district site, 100milehouse.com and tourism site, discoversouthcariboo.ca more impactful and modern, Upanup started the website project with doing complete logo rebranding for both organizations to coincide with the website launches. The District wished to refresh various brand elements, including the logos, to modernize the brand while still capturing the essence of the community, its history, and the beauty of the region. The new visual branding also had to be long-lasting, as they needed something that would be relevant and usable for many years to come.
The websites were due to have a complete redesign and development (check out these signs to help you determine if it is time to redesign your website) to better reflect the District and everything it has to offer. They wanted to improve their functionality and content organization while meeting the needs of users in terms of expectations around an ever-evolving digital landscape. The District’s websites are an essential communication tool for its residents, businesses, community groups, and visitors and needed to be accessible, intuitive, and visually appealing.