Town of Collingwood

Accessible platform for Ontario municipality

Collingwood is a beautiful waterfront community north of Toronto, situated on the shores of the vast Georgian Bay. Its vibrant downtown is home to galleries, restaurants, theatres, and events throughout the year. Local slopes and trails are a prime spot for winter sports, and the summer attracts crowds for sailing, swimming, hiking, and biking. The Town sought to create an easy-to-use, mobile-friendly platform that would be fully accessible to all users and showcase the area to visitors. 

Visit Town of Collingwood

Town of Collingwood

Services Provided

  • Custom Solutions
  • Accessible Design
  • Integrated Online Tools
  • User-focused Design
  • User-friendly CMS

The Challenge

The Town was operating on a legacy Drupal 7 platform, which was reaching end-of-life as of January 2025 and no longer met modern web standards. Upgrading to Drupal 10 was essential not only for long-term support but also to take advantage of improved performance, security, and flexibility.
Since their first site upgrade with Upanup in 2019, Collingwood has been committed to ensuring their website complied with current accessibility guidelines. This continued to be a key consideration when approaching their upgrade to Drupal 10.
Additionally, the existing site design and navigation were needed to be updated to meet user experience best practices. The Town sought a refreshed, modern design with intuitive navigation to help users find information quickly and independently.
Please see the before (left) and after (right) images below.
 

Before and After:

Town of Collingwood homepage, before the 2025 refresh.
Original Website Design
Town of Collingwood homepage, after the 2025 refresh.
New Website Design

The Solution

Delivering an exceptional user experience required a complete transformation of the original website’s complex and often repetitive sitemap. Throughout the process of reworking and refining the content, Town staff demonstrated strong dedication and collaboration. We led a content structuring workshop to equip the Collingwood team with best practices for organizing and presenting web content effectively. Working closely together, we developed a modern website design supported by an intuitive, user-centric architecture that prioritizes the information most important to users.
 
Accessibility factors into every aspect of the website build. Design standards like strong colour contrast ensure that the website is as legible as possible. Development best practices ensures that the website can be used for people in all kinds of circumstances; for instance, the whole website can be navigated by keyboard, using the Tab and arrow keys, for desktop users that can't or prefer not to use a mouse. Sign up for our quarterly newsletter below to stay informed about web accessibility trends and more! 

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Screenshot of Collingwood Parks and Facilities Booking page
Collingwood home page mobile view

The Results

The Town's new website is accessible and engaging, showcasing local events and making it easy for anyone to find information and services. To help audiences navigate the website, the homepage features helpful tools like quicklinks featuring popular pages for.. residents, businesses and visitors.

If you're curious about your website's accessibility, check out these tips to make your website content more accessible and connect with our team of experts to review your website.