As the manufacturer of the best-selling utility aircraft in the world, Viking Air Ltd has an international customer base for their new and legacy aircraft as well as their maintenance and support services. Upanup provided them with multi-faceted, cohesive marketing strategies and a web presence that reflects their status as a world-class, industry-leading aerospace company.
"We engaged Upanup to develop our new website and were extremely impressed with the outcome. The upfront effort they put in to help define our concept was impressive and they were an imaginative, flexible and hard-working implementation team. They've now become our long-term partners on a range of digital projects. Above all, they are fun and exciting to work with.”
Director, Marketing & Regional Sales for Europe, Southeast Asia & Oceania
Viking required a comprehensive suite of marketing services that seamlessly integrated with and supported the high-calibre work of their internal marketing and sales teams. In addition to ambitious outreach strategies, Viking needed a modern and manageable method for inspiring and tracking leads. A combination of dynamic messaging and intuitive design were needed to support their marketing team’s efforts and drive client engagement.
Working with Viking, we developed a marketing strategy designed for a variety of channels – one that effectively leveraged their web presence and streamlined their team’s marketing and sales efforts. In addition to ongoing communications and marketing support, we helped identify opportunities to solidify their brand through deliverables such as a microsite dedicated to Viking's aerial firefighter aircraft and their Sharing the Gift of Flight promotional video.
In our work with Viking, we worked alongside their internal teams to develop results-driven global campaigns, and implemented a digital marketing system that ensures Viking's website content, forms, and CRM all work together to provide their team with the information they need to effectively access, review and apply data and leads.
Upanup provided Viking with technical, strategic and design services that assisted with public relations and promotions, content strategy and development, and ongoing improvements and support for the company's digital properties.
