Viking Air Ltd

Full-service marketing to international audience

The manufacturer of the best-selling utility aircraft in the world, Viking Air Ltd has an international customer base for their new and legacy aircraft as well as their maintenance and support services. Upanup provides them with multi-faceted, cohesive marketing strategies and a web presence that reflects their status as a world-class, industry-leading aerospace company.

Visit Viking Air

Services Provided

  • Content Strategy
  • Integrated Online Tools
  • User-focused Design
  • Data Management
  • Dynamic Communications
  • Social Media Integration

"We engaged Upanup to develop our new website and were extremely impressed with the outcome. The upfront effort they put in to help define our concept was impressive and they were an imaginative, flexible and hard-working implementation team. They've now become our long-term partners on a range of digital projects. Above all, they are fun and exciting to work with.”

David Heath

Director, Marketing & Regional Sales for Europe, Southeast Asia & Oceania


The Challenge

Viking required a comprehensive suite of marketing services that seamlessly integrated with and supported the high-calibre work of their internal marketing and sales teams. In addition to ambitious outreach strategies, Viking needed a modern and manageable method for inspiring and tracking leads. A combination of dynamic messaging and intuitive design were needed to support their marketing team’s efforts and drive client engagement.

Twin Otter airplane on runway
Aerial firefighter

The Solution

Working with Viking, we developed a marketing strategy designed for a variety of channels – one that effectively leveraged their web presence and streamlined their team’s marketing and sales efforts. In addition to ongoing communications and marketing support, we have helped to identify opportunities to solidify their brand through deliverables such as the microsite dedicated to Viking's aerial firefighter aircraft and their Sharing the Gift of Flight promotional video.

Viking website screenshot
Viking website screenshot

The Results

In our ongoing work with Viking, we've worked alongside their internal teams to develop results-driven global campaigns, and implemented a digital marketing system that ensures Viking's website content, forms, and CRM all work together to provide their team with the information they need to effectively access, review and apply data and leads.

Upanup provides Viking with technical, strategic and design services that assist with public relations and promotions, content strategy and development, and ongoing improvements and support for the company's digital properties.

Viking website screenshot
Viking website screenshot