Urban Solar

As Urban Solar's key marketing partner, we work very closely with their team to grow international awareness and sales in commercial solar lighting.

Urban Solar provides commercial solar lighting for the transit industry and area lighting applications, like park pathways, across Canada and the US. They are progressive, innovative and continually raise the bar of excellence for their team and for their customers.

Services Provided

  • Optimized Search Engine Marketing
  • Communications
  • Cross-Platform Branding
  • Website Improvements
  • Marketing Campaigns
  • Project Management

"Working with Upanup is exciting. Their team set the bar for vision, creativity, professionalism and execution. They have laser-sharp attention to detail and are very proactivewhether delivering a simple graphic design, revamping a website or executing a complex SEO strategy. Upanup has increased Urban Solar’s overall brand and collateral, which has translated into increased revenue. If you want to grow your business, call Upanup."

Jeff Peters
President, Urban Solar

The Challenge

With two verticals and an international presence, Urban Solar has a variety of audiences for their solar lighting products and services. They require compelling marketing collateral to deliver key information in a way that resonates with their audiences. They also need to compete strategically for high-volume keywords online, build brand awareness through programmatic advertising, and leverage industry partnerships through public relations.

Man at bus stop at night with lights
Bus stop button

The Solution

Dedicated Upanup strategists develop concepts, manage internal and external communications for Urban Solar, and keep campaigns moving forward with frequent reports on successes, recommended adjustments, and new ideas. We meet monthly with company leaders to discuss high-level trends and key performance indicators, and advise on direction going forward.

Our design team delivers creative marketing collateral for trade shows, sales, events and procurement — including brochures, case studies, videography, photography, booth displays, handouts, newsletters and more.

Urban Solar website screenshot
Urban Solar website screenshot

The Results

Through coordinated campaigns that target different channels and audiences, we've helped Urban Solar solidify their brand, diversify their marketing efforts, and expand their reach. So far, their website has seen a 230% increase in users and the company's customer base continues to grow internationally. We also worked with them to create their solar transit lighting video and their commercial solar lighting video to inform their users about their different offerings.