MFC was looking into refreshing and upgrading its website to provide users with a more engaging experience as well as help educate users and increase public awareness through powerful stories. The old site had pain points that included:
- A lack of engaging content and design.
- Difficult for users to find the information provided in the way it was laid out.
- Site architecture that was not optimized and did not follow the three-click rule (i.e., users should be able to find important information in three clicks or less), which led to users becoming frustrated and abandoning their tasks.
Additionally, memoriam stories and survivor stories are an important aspect of MFC's website and had to be incorporated in a way that is visually appealing and accessible while conveying a personal sentiment. The stories were to be a place where families affected by meningitis could come and find a community to help them in their time of grief.
See the old website design below on the left and the new, recently launched website on the right.