This was a fun, intensive project. Our creative team leveraged our experience designing a web app for BC Hydro earlier this year, and we took an agile approach to creating this brand-new website.
Through in-person meetings and iterative designs, our designers collaborated with BC Hydro's Digital Communications team to craft a distinct look-and-feel for the EV website that corresponds with the strong BC Hydro brand. The atomic design we created has defined components, so in future, their team can combine these components in new ways to build fresh pages efficiently.
Instead of generic images, the website's visuals are purposeful and contribute to learning about EVs. Our designers delivered a library of custom illustrations that can appear in ads and collateral, as well as on the website.
User testing proved design concepts and guided content changes to make sure the most sought-after facts are the easiest to find. Working closely with BC Hydro's content creators, we ensured the information hierarchy reflects how real users scan and absorb content online.
The resource is constructed to work well for people with different goals and interests, taking varied paths through the website. We built interactive tools, like a contest, a fuel savings calculator, and a questionnaire to quickly check your rebate eligibility. Our development team built out the website with flexibility and scalability to meet future needs.