Social Media

Upanup Social Media Planning

Upanup can help your brand, community or business start or enhance your social media presence through customized services that respond to the needs of the absolute beginner or those already achieving great performance and wanting more.

With users and customers increasingly gathering on social media—often via mobile devices—social media is the perfect way to make connections. We can help you find your fit and adapt to the quickly changing social media landscape.

Here's how we can help.

Social Media Tool Set-Up

A comprehensive social media tool set-up will provide you with accounts that reflect your brand’s visual identity and are integrated with your site’s social sharing, social feed and data gathering tools (where possible). 

Not sure how to get started? We also offer social media coaching for community managers and social media planning and strategy if you need a long term plan for success.

Contact us to get your social media tools set-up right.

Social Sharing on Your Website

Is your website’s content tweet’able, like’able and pin’able? Turn your website users into brand advocates through one click social sharing of some or all of your site’s content including images, videos and text. Also a valuable tool for understanding what resonates with your audience, the data gathered from social sharing activities will help you modify, tailor and create content for greater conversions.

Let’s talk about how we can get the “likes” flowing.

Social Media Planning & Strategy

If you have existing social media accounts or if you are new to social media, you are going to need a plan. We can help guide you through a collaborative process that results in a mandate for your social media program, along with goals, tactics, approaches and how success will be measured.

Our collaborative process generally looks like this:

  1. Review and understand your larger business goals including your marketing & communications plan (if applicable)
  2. Review your existing social media accounts (if applicable), website and any other digital properties to understand how they are supporting your business goals
  3. Review your current resource plan for your social media efforts (i.e. who is running the accounts, how much time do they have, etc.)
  4. Determine how your social media program will support your business goals
  5. Develop a social media program mandate and a desired approach
  6. Develop initial goals for your social media program
  7. Create a four-phase plan based on these goals outlining your approach and metrics for success  
  8. Track, learn and tweak

Talk to us about your goals.

Social Media Campaigns & Engagement

Have a great idea for a social media campaign but are not sure how to get it going? Or, have an event, product launch or other happening that you want to generate social buzz? We can help you define your goals, select the most appropriate platforms, execute the campaign and report results that generate learnings to be applied to future campaigns.

With access to our graphic designers, copywriters and social strategists, we have what you need to generate the “likes” you are after.

Gain momentum now.

Social Content & Blogs

We specialise in content development and strategic planning for blogs. From collaboratively producing an editorial calendar, to defining workflow and approval processes, to tailoring content to your user’s interests, we’ll help you make sure your blog isn’t a no-results, make work project. Whether your goals include conversions, media and blogger outreach or community engagement, we can help.

Let’s chat about your blog.

Social Media Coaching – Community Managers

Ready to start building your social media community or need internal buy-in to get the most out of your social media efforts?

Our social media coaching services can help you to:

  • Gain familiarity with social media tools through hands-on workshops or one-on-ones with your community manager
  • Gain internal buy-in from key stakeholders through proof of value presentations or hands-on workshops designed to dispel discomfort and increase understanding of social media platforms
  • Analyse your existing social media performance and generate actionable recommendations that will better address your KPIs
  • Ongoing community manager coaching covering advanced approaches and data gathering/analytics tools

Get in touch to talk about your social media coaching needs.

Paid Social Media Advertising

Boost your posts through paid social media advertising on Facebook or Twitter to see greater results. We can help you create a plan that maximizes your budget and generates quality traffic.

Contact us for more information on paid social media advertising.