Search Engine Marketing (SEM/SEO)

SEM

Increase targeted traffic to your website, gain brand exposure or optimize your conversion rate – depending on your goals.

Search engine marketing (SEM) involves promoting web content through visibility in search engine results pages. SEM is accomplished through paid advertising as well as organic search engine optimization (SEO), a process that is aimed at achieving higher ranking in search engine results pages by adjusting content, design and coding.

We work with our clients to define target audiences and search terms. We also focus on appealing to those audiences in manner that moves them towards web conversions. This means we use everything in our toolbox to gently steer web visitor towards completing an action that is a desired result for our client.

Want to learn more? See some of our FAQs below.

How should I organize my campaigns?

Should I increase my bid to get more clicks?

Should I put all my top keywords in my main ad group?

Why don't I see my ad?

Why are my conversions numbers different?

Why did my ad appear there?

Where should I link my ad?

What is the difference between the keyword match types?