WesternOne's concept for a new remote monitoring system, based on emerging smart worksite technologies, had the potential to be a game-changing tool for the construction industry. To get their product to market, they required a comprehensive plan to establish a new sub-brand and ensure a great user experience for their customers.
We supported WesternOne throughout the development of the WEDGE system, starting with initial branding exercises to establish a name and visual brand that communicates the edge that it offers its users. From there, we created and tested an intuitive interface that makes it easy to use on-the-go.
Using a multi-channel marketing strategy, we also helped to place WEDGE in the hands of the contractors, project managers, and site supervisors that need it most.
Early in the launch process, we produced a pretty cool video to explain WEDGE. Check it out.
We provided WesternOne with a complete suite of services to get WEDGE from prototype to launch. Thorough research and testing helped us develop a streamlined interface that allows customers to view data about their worksites any time, anywhere. Meanwhile, strategic branding and ongoing advertising efforts, coupled with a new microsite, positioned WEDGE for success in the construction and development industry.
Update: Our team designed and built new sites in 2018 for WesternOne (since acquired by United Rentals), including a microsite for WEDGE.