WesternOne WEDGE

Concept-to-Launch Branding & User Experience Design
We developed a complete design and launch strategy for WEDGE, WesternOne's remote monitoring system for construction sites.

WesternOne provides expert services including aerial equipment, construction heat services, temporary power, film set equipment and fuelling services. The company has about 20 locations and an established name in many industries in Western Canada. WesternOne identified a need for remote monitoring of construction and industrial sites. For this project, Upanup provided WesternOne a full range of services for launching and promoting WEDGE. This included marketing strategy, planning, scripting, writing, video, UI design, on-site signage, and product packaging design.

WesternOne WEDGE
The Challenge

WesternOne's concept for a new remote monitoring system, based on emerging smart worksite technologies, had the potential to be a game-changing tool for the construction industry. To get their product to market, they required a comprehensive plan to establish a new sub-brand and ensure a great user experience for their customers.

How We Helped

We supported WesternOne throughout the development of the WEDGE system, starting with initial branding exercises to establish a name and visual brand that communicates the edge that it offers its users. From there, we created and tested an intuitive interface that makes it easy to use on-the-go.

Using a multi-channel marketing strategy, we also helped to place WEDGE in the hands of the contractors, project managers, and site supervisors that need it most.

Early in the launch process, we produced a pretty cool video to explain WEDGE. Check it out.

Project Features
Brand Strategy & Implementation
Enhancing the brand and implementing cohesive messaging and collateral.
Custom Solutions
Responding to unique challenges and turning those into opportunities for our clients.
Graphic Design Services
Telling stories and building identity through eye-catching, evocative designs.
UX Research, Testing & Strategy
Challenging and validating design choices through user experience testing.
Search Engine Marketing
Harnessing search patterns to help clients achieve online advertising goals.
Content Strategy
Developing content strategies tailored to program goals, and built for growth.
The Result

We provided WesternOne with a complete suite of services to get WEDGE from prototype to launch. Thorough research and testing helped us develop a streamlined interface that allows customers to view data about their worksites any time, anywhere. Meanwhile, strategic branding and ongoing advertising efforts, coupled with a new microsite, positioned WEDGE for success in the construction and development industry.

Update: Our team designed and built new sites in 2018 for WesternOne, including a microsite for WEDGE.

WesternOne WEDGE
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