Urban Solar

Optimized Web Presence, Public Relations & Marketing Campaigns
As their key marketing partner, we work very closely with Urban Solar to grow international awareness and sales in commercial solar lighting.

Urban Solar provides commercial solar lighting for the transit industry and area lighting applications, like park pathways, across Canada and the US. They are progressive, innovative and continually raise the bar of excellence for their team and for their customers.

The Challenge

With two verticals and an international presence, Urban Solar has a variety of audiences for their solar lighting products and services. They require compelling marketing collateral to deliver key information in a way that resonates with their audiences. They also need to compete strategically for high-volume keywords online, build brand awareness through programmatic advertising, and leverage industry partnerships through public relations.

How We Helped

Dedicated Upanup strategists develop concepts, manage internal and external communications for Urban Solar, and keep campaigns moving forward with frequent reports on successes, recommended adjustments, and new ideas. We meet monthly with company leaders to discuss high-level trends and key performance indicators, and advise on direction going forward.

Our design team delivers creative marketing collateral for trade shows, sales, events and procurement — including brochures, case studies, videography, photography, booth displays, handouts, newsletters and more.

"The Upanup team set the bar for vision, creativity, professionalism and execution. They are thorough and thoughtful, taking the time to not only meet your requests on time but also looking beyond to help further expand their customers goals. I would strongly recommend Upanup to any company looking for a full-service marketing partner." Jeff Peters, President and Sales Director

Project Features
Optimized Search Engine Marketing
Began with a list of 10 priority keywords, and developed a search engine optimization strategy. Implemented, measured, increase stats month-to-month and added search engine marketing through Google Ads.
Communications
Acted as the marketing director to work with internal and external teams -- such as third-party media contacts, vendors and contractors -- to organize, move projects forward, and prioritize deliverables/budgets/timelines.
Cross-Platform Branding
Worked with the existing brand to raise the bar and develop consistent design and messaging through online platforms like social media, website, e-newsletters, and through offline collateral like brochures and sales materials.
Website Improvements
Ongoing website and content adjustments to copy, images, layouts, calls to action and conversion-focused forms. Regular content and design audits, proactive improvements and recommended updates as needed -- such as news posts, new forms, landing page optimization for SEM and more.
Marketing Campaigns
Creation, management and tracking of campaigns such as photographer sourcing & quoting then management of videography and editing for use on the website, social media and advertising, and branded collateral.
Project Management
Project management with PMBOK principles and techniques, file organization, asset management, regular in-person meetings and clear communications with C-suite and business development managers.
The Result

Through coordinated campaigns that target different channels and audiences, we've helped Urban Solar solidify their brand, diversify their marketing efforts, and expand their reach. So far, their website has seen a 230% increase in users and the company's customer base continues to grow internationally. 

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