Urban Solar provides commercial solar lighting for the transit industry and area lighting applications, like park pathways, across Canada and the US. They are progressive, innovative and continually raise the bar of excellence for their team and for their customers.
With two verticals and an international presence, Urban Solar has a variety of audiences for their solar lighting products and services. They require compelling marketing collateral to deliver key information in a way that resonates with their audiences. They also need to compete strategically for high-volume keywords online, build brand awareness through programmatic advertising, and leverage industry partnerships through public relations.
Dedicated Upanup strategists develop concepts, manage internal and external communications for Urban Solar, and keep campaigns moving forward with frequent reports on successes, recommended adjustments, and new ideas. We meet monthly with company leaders to discuss high-level trends and key performance indicators, and advise on direction going forward.
Our design team delivers creative marketing collateral for trade shows, sales, events and procurement — including brochures, case studies, videography, photography, booth displays, handouts, newsletters and more.
"The Upanup team set the bar for vision, creativity, professionalism and execution. They are thorough and thoughtful, taking the time to not only meet your requests on time but also looking beyond to help further expand their customers goals. I would strongly recommend Upanup to any company looking for a full-service marketing partner." — Jeff Peters, President and Sales Director
Through coordinated campaigns that target different channels and audiences, we've helped Urban Solar solidify their brand, diversify their marketing efforts, and expand their reach. So far, their website has seen a 230% increase in users and the company's customer base continues to grow internationally.