Invest Surrey

Customized Microsite to Inspire Economic Development
Upanup created a digital platform for the City of Surrey to facilitate connection between its business community and international investors.

As one of Canada's fastest-growing cities, Surrey is also home to an economy that is rapidly expanding and diversifying. A hub for global connection and innovation, Surrey's geographical location and varied business landscape has made it an attractive centre for foreign investment. 

Surrey Investment
The Challenge

Despite continued growth, the City of Surrey recognized that the absence of a platform for engaging investors might be causing its developing business sector to miss out on opportunities for long-term success and expansion. The City required a website that established it as a world-class competitor for international talent and investment, and made it easier for potential investors to connect with Surrey's business community.

Invest Surrey Features
How We Helped

Our team worked with the City to determine key audiences, and then developed a framework and content strategy that would make it simple for those users to navigate the new website. The design approach for this project focused on building connection and engagement through a clean, modern interface, while incorporating functionality that sets the site apart from other investment sites.

Project Features
User-focused Designs
Seeking and incorporating design feedback to connect with specific audiences.
Content Strategy
Developing content strategies tailored to program goals, and built for growth.
Brand Strategy & Implementation
Enhancing the brand and implementing cohesive messaging and collateral.
Stakeholder Engagement
Ensuring key stakeholders have early input and help direct the outcome.
Custom Solutions
Responding to unique challenges and turning those into opportunities for our clients.
The Result

This new marketing platform provides the City of Surrey with an opportunity to increase investor attraction and retention, and expand their reach within the global investment community. The website was designed to integrate with Surrey’s current subscription service and property search tool to better provide their prospects with valuable information about investment opportunities within the city.

Surrey Awards
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