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Upanup team collaborating in the Victoria office

Updated: January 2019

At Upanup, we define the term "digital agency" as a company that provides strategic...

“We don’t want to be too flashy and over-the-top.” There seems to be a common concern shared amongst companies that...

Shopify

Upanup recently had the opportunity to dig into Shopify, a hosted ecommerce solution that attracts users with it's...

Google Plus

Earlier this week, Google+ launched a new design meant to be "more functional and flexible" than previous versions,...

Focusing too much on the tactical elements of digital communications can be detrimental to showing real results....

You are wasting advertising dollars if you are paying for the clicks of people who are searching your specific brand...

Apple Allowance

So, it's official, the new iPad is a popular device. Shocking, right? With 3,000,000 units sold in just the first...

Not only are websites with excessive keyword repetition in the copy annoying to read, but after a certain number of...

How to save Pinterest

It seems that users don’t care that Pinterest's “Terms of Use” places all the copyright infringement blame and...

Microsoft just launched the consumer preview of Windows 8. This allows anyone who is interested to download a...

Facebook

I feel the popularity of personal Facebook profiles is due to their ability to help us define and express who we are...

iPad

Now that Apple has penetrated almost everyone's life in one way or another (iPhones, iPods, iPads, iMacs, eMacs (...

Why focus on digital marketing and communications? The answer seems obvious to me, but the question keeps coming up...

HTML5

Maybe you've heard of it, maybe you haven't, but HTML5, along with CSS3, is changing the face of development for the...

Responsive Design

The insane explosion of web-enabled devices has created an epic mind-shift for web designers and developers alike....

Earlier this week, my co-worker Rob posted a thoughtful article on babies-dressed-as-footballs, Super Bowl XLVI, and...

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