Why Too Much SEO Will Hurt Your Page Rank

Not only are websites with excessive keyword repetition in the copy annoying to read, but after a certain number of instances they can sometimes do more harm than good. In the past Google has denied allegations that they will lower a website's page rank based on over-optimized SEO.

This practice has been benign until now but things are about to change. During a panel on SEO at the Southwest Music Conference and Festival (SXSW) in mid-March, Google’s Matt Cutts let slip that “over-optimized” or “overly SEOed” websites will be penalized in the future.

“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

I’ve always managed to produce good results based on industry standards, research and common sense. This change won’t affect our clients but I hope it does its part to penalize spam content and work as advertised. If anything, it will benefit websites that base their SEO on "white hat" techniques. Google hasn’t released this change yet, but once it happens we’ll have to find the sweet spot quickly. This could be a great opportunity for websites actively optimizing their websites on a regular basis and another boost for ethical SEO.

Additional Links

Full Audio of SXSW SEO pannel 
Google’s Matt Cutts keynote in June

By Corri Loschuk
Creative Director
March 23rd, 2012
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