Upandup, UpnUp, Up&up, Up and up

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We move fast around here. So fast that we don't have time for a silly D in our name. Upanup is all one word and it is pronounced exactly the way it looks.

The urban dictionary provides a few definitions for upanup:

  • To be raised, be heightened, go up
  • Indicating an increase in quantity
  • Being honest.

Those definitions suit us and our values very well. However, for those who insist on calling us Upandup Studios, Up And Up, UpnUp  or Up & Up Studios, we're pretty happy with the usingenglish.com definition of "on the up and up" which is as follows:

  • If you are on the up and up, you are making very good progress in life and doing well.
  • To say that something or someone is on the up and up means that the thing or person is legitimate, honest, respectable.

Thank you for the interest in our name. If you want to know more about what we do, please check out our offerings.

By Peter Knapp
CEO & Lead Strategist
February 2nd, 2012
Disclaimer: Our team members contribute to this blog in their own voices. As such, opinions expressed in this post are not necessarily shared by Upanup. If you are curious or concerned, please contact us.