Three Tips to Improve Online Interaction With Windows 8


Microsoft just launched the consumer preview of Windows 8. This allows anyone who is interested to download a consumer preview version and start exploring the newest version of Windows.  It’s as simple as entering your email address, selecting your country/region and then hitting the download button.

Before you go hurrying off to download this version, be aware that this is a “pre-release” using beta software and there are still bugs to be fixed.

My experience of the preview was that I really liked the overall view, clarity, simplicity and the adaptability from desktop to tablet.  I’m not going to get into the nitty-gritty details of what you can expect to find and how it operates, I’ll leave that exciting part for you to explore. If you’re too busy or just can’t be bothered exploring it yourself, then watch a great video - Building Windows 8 – Video #1 by Jensen Harris – Director of Program Management for the Windows User Experience Team.

I do want to highlight three ways you can improve user interaction with your online communication once Windows 8 is launched, tipped to be released in the Fall of 2012. Although all three of these tips apply at any time, they become even more important with the launch of Windows 8.

1)   Create an Easy to Navigate and User Friendly Website: Get rid of all that clutter! This version of Windows has a very strong focus on touch screen. The reason being is Microsoft’s recognition of users preference for touchscreen devices and the popularity of tablets. As a business, you must ensure that your website is optimized for viewing on tablets, smartphones, small laptops and large screens. Ensuring you have responsive design will assist you here.

You must also ensure that navigating around your website is easy and user friendly. Ensure that your tabs are large enough and spread out. If your website is fluid and not cluttered then the user experience is going to be much better. I’m not sure about you, but I get really frustrated when I keep hitting the wrong tab because it’s too close to another one or it is just too small.

2)   Start Working on that App: If you are not already thinking about or developing great apps you can offer your clients then now is the time. Windows will be launching a Windows App Store to coincide with their Windows 8 launch.

Considering Apple just celebrated 25 billion downloaded apps from the App store, that’s more than 3 apps per person in the world then imagine the explosion of apps on the market with a competitive Windows App Store. Now is the time to get the jump on your competitors when it comes to practical apps that relate to your industry.

3)   Incorporate Your Beautiful Images, Pictures & Graphs to Your Website: When users browse using Internet Explorer 10 they will get a full screen view with no interference of tabs or menus. This is a great opportunity to ensure that your site is graphically appealing to your audience. Incorporating beautiful pictures will provide an aesthetically pleasing experience for people that visit your site and will also provide a great branding image for you company.


Windows 8 will also provide the option of pinning Websites as live tiles to the start screen so users can quickly access their favorite sites. Give your site every chance of getting pinned by being practical and eye-catching.

The fact that Apple just released the new iPad with Retina Display, having 4 times more pixels than the iPad 2 suggests that high quality pictures are a must for you website.

Being pro-active now will not only help you get a jump on your competitors but will also ensure your company is making the most out of the technological advances. It doesn’t have to be a stressful change, but one that you can make exciting and fun for your team and your customers.

Good luck with your planning and enjoy the opportunity!

By Brad Pizem
Client Services Director
March 9th, 2012
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