Not Mobile Friendly? Google Search Likes You Less.

Writing for web

Google is at it again. “Mobilegeddon,” Google search's newest algorithm change will reward mobile friendly sites with higher search rankings, while downgrading those that are not. With 60% of Google searches taking place on smartphones (which are now used by almost half of all Canadians in 2014) this change signals Google’s intention to reward not just relevancy, but user experience.

“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” Takaki Makino, Chaesang Jung and Doantam Phan in a blog post for Google webmasters

What does Google consider mobile friendly?

As always, the details of the algorithm are not known, however Google defines mobile friendly as the ability to instantly use the website on mobile, no pinching or zooming required. Sites that feature responsive design, where the site scales dynamically based on the size of the screen its being viewed, appears to be the method of choice – however, other routes to mobile friendliness, and higher search rankings, are included on the Google Webmaster site here.

Who will this change effect?

Sites worldwide will be subject to this change, no matter their size. For example, Google deems the huge site to be not mobile friendly, while FortisBC (an Upanup award-winning responsive design website) is. Note that this change only effects searches conducted via a smartphone, desktop and tablet searches will not change right now. 

To find out if your site is Google mobile friendly enter its url here.

mobilegeddon-eu-fale mobilegeddon-fortisbc-responsive-website

My site is not mobile friendly, what can I do about it?

A great place to start is the Google Webmaster guide to mobile friendly sites. This DIY guide provides some great basic information that will help you make informed decisions. If you’ve got an enterprise website, we can help – get in touch with us here.

April 21st, 2015
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