The New iPad and the Burden of Being Apple


Now that Apple has penetrated almost everyone's life in one way or another (iPhones, iPods, iPads, iMacs, eMacs (shout out!), iClouds, MacBooks, iTunes, iPhoto, iYou-name-it, etc.), we expect a lot from the industry giant.  Queue the new iPad (aka iPad 3) release expected today, and it's already being met with indignations of "modesty" and, worse yet, the potential for "disappointment".

    These modest improvements are rumoured to be:

    1. Faster processing
    2. More RAM
    3. A sharp retina-display (doubling the resolution)
    4. A camera upgrade
    5. 4G LTE network capabilities

    I can safely assume that most iPad users depend on wifi connectivity and therefore the LTE network feature isn't earth-shattering, but I believe the other upgrades are very noteworthy.

    Many of us have experienced pre- and post-retina display life on either the iPod touch or the iPhone. Personally, my eyes strain almost to the point of headache when viewing a 1st, 2nd or 3rd generation iPod touch (I keep them around for the kids) now that my brain is retina-display addicted. Truthfully, I find this upgrade rather immodest and have colleagues who are now considering buying the new iPad for this reason and this reason only.

    When I first held the iPad 2, one of the most glaring shortcomings was the camera quality, it's performance in low-light situations was disappointing.  An upgrade here would be another welcomed feature.

    Now I'm not a huge App Gamer, but more RAM and faster processing can only further appease this user audience.

    We now live in a world where every highly anticipated Apple announcement spurs equally high expectations.  And when some critics respond with: "What, they're only improving an already successful product?" - it  seems like a lack of objectivity or perhaps a degree of blindness to how these seemingly small upgrades can drastically affect overall user satisfaction.

    2012's Q4 saw Apple sell 3 times as many units as it closest competitor, the Kindle Fire. A new version of this market-dominating product that will polish off a few visual features and enhance hardware specs is news to me.

    Now let's listen to the announcement...

    (Blog edited post iPad announcement to reference the "new iPad" name.)

    By Richard Hammond
    Partner & Lead Developer
    March 7th, 2012
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