Industry-Leading Website Launched for Company with More Than 7,000 Employees and $3.5 Billion Market Cap

West Fraser Webiste Launched
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Upanup Studios, a premium provider of website and digital communication solutions, is proud to announce the launch of a new corporate website for West Fraser.

West Fraser is one of Canada’s leading forestry companies, ranking 12th in BC’s Top 100 Companies listed by 2011 Revenue (as ranked by BC Business, July 3, 2012). West Fraser’s market capitalization has increased approximately twofold in the past year to more than $3.5 billion. West Fraser is also listed as one of Canada’s top 100 employers for 2013, an impressive feat for a company that employs more than 7,000 employees across 37 locations in North America.

The focus for West Fraser’s new website is to ensure that multiple audiences are easily able to navigate to areas of interest whilst providing quality interactive content throughout the site. Three key areas of the website are careers, products and investor relations as featured on the homepage.

In designing and building the website we catered our solution to wide screen desktop usage while also ensuring the site would be optimized across all mobile devices. We achieved this by using best practices responsive web design ensuring the complete site is mobile friendly.

Other features of the website include a comprehensive job board, an interactive timeline, locations map with filtering capability, and stories of sustainability. We thoroughly enjoyed the process of working with the West Fraser team from the discovery stage, through to design, build and implementation.

Since the start of 2013, Upanup has also launched websites for American Hotel Income Properties (AHIP Reit), eMedica Technologies and Tourism Oak Bay as well as an e-commerce site upgrade for Side Street Studio. We’re also underway on a number of other large projects for leading organizations in the public and private sectors. Our focus on exceptional interface design and best practices web development for online marketing and communications is in demand by organizations that want results from their online presence.

By Upanup Staff
March 11th, 2013
Disclaimer: Our team members contribute to this blog in their own voices. As such, opinions expressed in this post are not necessarily shared by Upanup. If you are curious or concerned, please contact us.
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