How to save Pinterest from the lawyers

How to save Pinterest
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It seems that users don’t care that Pinterest's “Terms of Use” places all the copyright infringement blame and potential legal fees on their shoulders. The rampant copyright infringements will all be blamed on “Pinners” to the full extent of the law, rather than the platform itself. Hardly seems worth posting that cool photo you found anymore. does it? 

So, I propose a solution. Content providers that want to be included in Pinterest should add a CC (creative commons) license badge to their website that provides limited usage rights. Pinterest could then identify and feature CC content, providing added incentive for content providers to follow suit.

If I worked at Pinterest, I might try a more self-serving solution, say providing a way for websites to provide limited usage rights via a “safe to pin” badge or snippet of code that permits the content to be used. Then identify those places with different looking pins.

Like Google & Facebook before them, Pinterest might be able to convince a large portion of the public to link to them and establish dominance in the organizing and sharing web space. On the strength of Pinterest’s billion page views a month, they might just pull it off before being sued out of business.

By Corri Loschuk
Creative Director
March 14th, 2012
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