Enhancing User Experience with IBIC

Improving UX with IBIC

B.C.’s Indigenous Business and Investment Council (IBIC) came to Upanup with high aspirations. They wanted to create the number one website in Canada for Indigenous Peoples’/First Nation’s economic development—and they wanted us to help them do it.

Since we, too, like to set our sights high, we happily accepted the task. And now, after conducting various stakeholder engagement sessions and developing a strategic foundation based on user experience, we are delighted to celebrate the launch of the new IBIC website.

Indigenous Business and Investment Council

IBIC is a community partner of the B.C. government, whose main objective is to promote economic development opportunities for Indigenous communities, and to advance Indigenous peoples’ participation in B.C.’s economy.

Along with developing the best website in Canada, IBIC wanted to create a user-friendly site with better content management, mobile optimization and social integration, to make it easier for their audiences to access the necessary resources to start conducting business.

User-Focused Navigation

Our main goal for this website was to create a rich user experience to make it as easy as possible for users to find what they are looking for—from any device. To accomplish this, we created a navigation system based on IBIC’s four key audience groups:

  • Indigenous peoples starting a business;
  • Indigenous peoples expanding an existing business;
  • Indigenous communities looking to develop their local economies; and
  • Businesses looking to grow and launch projects with Indigenous peoples in B.C.

By filtering content into these categories, all the applicable resources, including videos and success stories, could be easily integrated onto the site without overwhelming the user.­

Also, by creating a responsive design that is optimized for mobile, users can access the site from anywhere and take advantage of key site features, like the integrated business directory, on the go.

Integrated Business Directory

A particularly useful tool for site users is the custom coded business directory database we developed to allow users to locate all Indigenous businesses in B.C.

Integrating with government databases and Google Maps, the “Find an Indigenous Business” page allows users to search for businesses by name, product or service, business type, location or region—via list or via map–to make it easier than ever to locate and support Indigenous businesses across the province.

It’s also easy for Indigenous business owners to be added to this directory. By simply filling out the “Add a Business Listing” form, prominently displayed on the bottom of each page, new business information gets sent to government databases and is automatically updated to IBIC’s site directory once approved.

Upanup Solution

This site is a perfect example of Upanup’s ability to transform a content-rich website into an interactive, engaging solution. By taking the time to integrate content in meaningful way, we were able to create an accessible, user-friendly tool that highlights everything IBIC has to offer.

While it may be too soon to tell if IBIC has reached their goal of “best in Canada,” we think it’s safe to say the website is well on its way to being a leading resource for the economic development of Indigenous Peoples and communities in B.C.

Setting your sights high and looking to improve the user-experience on your website? Contact us, we’d love to chat! 

By Amanda Hemingway
Marketing & Communications
March 14th, 2017
Disclaimer: Our team members contribute to this blog in their own voices. As such, opinions expressed in this post are not necessarily shared by Upanup. If you are curious or concerned, please contact us.