Strategy

The Importance of "Voice" in Social Media

So, social media. We all know what it is by now (and if not, what rock have you been living under?) and how important a cog it has become in driving the success of many businesses, from those with a single employee to large corporations, so I'm not going to try to further convince you of its importance. Instead, I thought that it might be important to take the time to dig into one of the most critical aspects of a successful social marketing campaign: voice.

Starting Place for an Investor Relations Sitemap

Here we provide a starting point to create a sitemap that suits your investor relations website for a publicly-traded company. From the sample sitemap below, you can add or remove pages as it makes sense to your company. A best-practices approach to online investor relations will require a larger sitemap, with more interactive pages and functionality included as well as videos, online reports, and social media engagement.

If your company actively markets a product or service at the corporate level, then the investor relations website may need to be a separate micro-site for your company. However, if your marketing is done under different brand names or if your business is resource extraction such as mining or oil and gas, then this may also be your main corporate website.

Investor Relations Home Page

The IR home page inventory should include the following:

An International Branding Appeal

Living in the age of the World Wide Web has provided access to more information and reach for both consumers and companies than ever before. For businesses small and large, understanding how to optimize local search engine results is crucial, however, understanding this on an international level may be just as important.

An Internet search in Vancouver for a shopping mall, telecommunication company, bank or travel agency will yield very different results with the exact same search done in New York. For the consumer, the benefit is having the most relevant information appear, saving them both time and effort. The company also benefits from having the right target market access your information in the right geographic areas.

The challenge then presents itself when a company wants to have international appeal and attact business from across borderlines. Potential customers may be across the globe and a localized search may harm the international business’s reach and appeal. Developing strategies to overcome this obstacle will assist in rapidly growing a company’s international brand.

6 Ways to Attract Top Talent as a Small Company

As with any company, it is very important to Upanup to attract the best and brightest talent that we can afford. Here are the top ways we have found to do it:

1. Pick a Location Where People Want to Work.

We initially set out to find an office that would hold great appeal to those who worked here. This means an office that is in a beautiful part of the city, with quick and easy access to coffee shops, restaurants, downtown, parks, parking and beaches. If a talented person has the choice of working here, or say a tech park in the middle of nowhere, we're probably going to land a point in the plus column.

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