Research

Three Tips to Improve Online Interaction With Windows 8

Microsoft just launched the consumer preview of Windows 8. This allows anyone who is interested to download a consumer preview version and start exploring the newest version of Windows.  It’s as simple as entering your email address, selecting your country/region and then hitting the download button.

Before you go hurrying off to download this version, be aware that this is a “pre-release” using beta software and there are still bugs to be fixed.

Gaining Focus in Digital Marketing

A Double-Edged Sword of Challenges and Opportunities

As part of my job I’m increasingly active across many online communication platforms that are relevant and useful to my needs. These platforms include Twitter, Facebook, Google+, LinkedIn, blogs, interest groups, news sites, newsletters, and various subscriptions. The options are plentiful and resourceful. This is the benefit of living in a technologically advanced society. But that poses a very real question that many individuals and all businesses must face; where and how do we focus our online attention?

There’s no doubting anymore the influence and reach of digital marketing.

According to a recent article in Adage, Proctor & Gamble Chairman-CEO Bob McDonald said he expects to contain P&G costs by focusing more on digital media, where the sheer number of options and availability of largely free distribution drives down expenses.

An International Branding Appeal

Living in the age of the World Wide Web has provided access to more information and reach for both consumers and companies than ever before. For businesses small and large, understanding how to optimize local search engine results is crucial, however, understanding this on an international level may be just as important.

An Internet search in Vancouver for a shopping mall, telecommunication company, bank or travel agency will yield very different results with the exact same search done in New York. For the consumer, the benefit is having the most relevant information appear, saving them both time and effort. The company also benefits from having the right target market access your information in the right geographic areas.

The challenge then presents itself when a company wants to have international appeal and attact business from across borderlines. Potential customers may be across the globe and a localized search may harm the international business’s reach and appeal. Developing strategies to overcome this obstacle will assist in rapidly growing a company’s international brand.

6 Ways to Attract Top Talent as a Small Company

As with any company, it is very important to Upanup to attract the best and brightest talent that we can afford. Here are the top ways we have found to do it:

1. Pick a Location Where People Want to Work.

We initially set out to find an office that would hold great appeal to those who worked here. This means an office that is in a beautiful part of the city, with quick and easy access to coffee shops, restaurants, downtown, parks, parking and beaches. If a talented person has the choice of working here, or say a tech park in the middle of nowhere, we're probably going to land a point in the plus column.

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