People often want to know how much a website will cost. They usually understand that there isn't a one-size-fits-all answer, but still it is a question that needs to be answered early-on when somebody is looking into it.
Like many things in life, the cost of website creation can vary widely. There are a few analogies that come to mind in terms of cost variances - getting a house built, getting dinner at a restaurant, finding a hotel room. The cost of all these things ranges greatly depending on the specifics involved.
One simple analogy we can all relate to is getting your hair done - whether it be a cut, a style, highlights, or you-name-it. Getting your hair done can range by hundreds, if not thousands, of percentage points depending on your specific needs, the quality of service you are after, and the level of expertise you are comfortable with. It also depends on the stakes involved in the outcome - a hairdo you get before your wedding is much more critical than a hairdo you get prior to heading off to the cottage.